If you own or manage a gym, you may notice several clients who made New Year’s resolutions have stopped showing up already. According to The Yoga Word, 80% of those who get a gym membership in January quit within five months. Of course, you want to keep membership thriving, as a gym needs people to survive. Luckily, technology may be able to help you do so. Here are a few ways a software management system for gyms helps member retention.
Better Leads
Your management system for gyms is essential to producing better leads. After all, you may have customers who have expressed interest in joining but may drop off if you don’t send them reminders. You can keep track of the communication history to have a better chance of closing membership deals.
Quick Sign-Up Process
Once you have people interested, use the system to email a customer membership agreement. If they forget to send it back, you can send them more reminders to do so. The system allows them to quickly add a digital signature and submit the contract to quickly become a member.
Attendance Tracking
Your work isn’t over once members join. Some clients may begin going to the gym at a good start only to see attendance trail off. You can keep track of attendance through the system and send people reminders to come back. Sending automated messages and reminders helps encourage people to return. You can further engage them with daily updates or deals that your gym is currently offering.
Personalized Updates
In addition to automated emails and reminders, you can send them more personalized messages, such as reminders of personal training appointments. They can log into a system that displays their account balance and information about the gym account. You can keep track of some of the other classes the client has attended before and send them reminders or deals for related classes.
As you can see, you don’t have to give up when clients are hesitant about the gym. Use technology to act on positive leads, sign membership agreements, track attendance, and send more customized updates. To learn more about a management system for gyms and how you can benefit, contact Club Systems today for a consultation.