If you own or manage a gym or fitness studio, you may not think about the use of technology. However, as you stock up on barbells and other equipment, you may also want to invest in fitness studio software. While hiring trainers and ensuring you have enough treadmills is vital to any gym or fitness center’s success, having the right app or software in place can be equally effective for running such a business. Let’s look at some of the biggest reasons to invest in an app for your fitness studio.
1. Digital Reach
Do you have gym members you haven’t seen in a while? With push notifications, you can help reconnect with these inactive users and remind them to stop back in. You can also use these notifications to offer more incentives. With social media integration, you can also encourage current active members to share their health achievements on social media through the app. After all, if people see members are having great results and enjoying their workout sessions at your gym, it’ll encourage more people to join.
2. Stand Out
Don’t get left behind while relevant technology helps make the fitness industry more advanced. With the right app, you can stand out from your competitors. After all, customers have many gyms and fitness centers to choose from, and an attractive app can help yours be more memorable.
3. Customer Convenience
The right fitness studio software can make scheduling classes easier for members. They can use it to book sessions with trainers and even to book times on sought-after machines like treadmills. With an enhanced customer experience, you’ll have an easier time maintaining memberships.
4. Increase Revenue
Gyms and fitness centers understand the value of increasing their revenue beyond the standard gym membership. Many popular gyms make money by selling their apparel. With an app, you can easily sell hats, sweatshirts, and T-shirts online. If your fitness center has a cafe or smoothie kiosk, clients can save time and preorder smoothies and other snacks.
According to the U.S. Bureau of Labor Statistics, the number of jobs in the fitness industry will increase by more than 23% over the next decade. As this industry grows, there are many reasons why your fitness center can utilize an app. For more information, contact Club Systems about fitness studio software today.