Marketing Your Gym Using SMS Blast Wizard

gymOne of the key points of marketing is making sure that your existing and potential customers are seeing your marketing efforts. That means it’s up to you to stay up-to-date with your target audience’s buying habits and where they’re looking.

Most of your target audience will have a smartphone that they use every day. And, while other businesses are optimizing their marketing strategies for social media marketing to go mobile-friendly, you could be using text messages with Club Systems’ Text Blast Wizard

What is the Text Blast Wizard?

The Text Blast Wizard is an SMS module that gives your business the ability to send text messages to any one group of members or prospective members.

For instance, you may have a list of customers in your health club software that have just signed up for a gym membership. Use the Text Blast Wizard to send them messages about upcoming classes they may be interested in attending to boost their overall enjoyment of your gym and increase the chances of earning their loyalty.

It’s also a great way to reach out to your customers and let them know about a promo or inform customers about changes in hours due to holidays or other events. What’s more, if you want to include a website in your text message such as your home page or a landing page for a training special, the Text Blast Wizard has a URL shortening widget so you can keep the message under the SMS character limit of 160, without sacrificing content space.

What other benefits are there to using the Text Blast Wizard?

  • Immediate. You don’t need to wait for your design team to get something together, create mock-ups, make changes, etc. The Text Blast Wizard is quick and efficient marketing.
  • Mobile-friendly. Texts are compatible with nearly every smartphone, so you don’t need to worry about alienating the majority of your customers. In fact, up to 45% of millennials (adults under 40) exercise regularly. Having an SMS/Text module in your health club software can help you reach out to this demographic to increase your audience, brand awareness and customer loyalty.
  • Direct. You don’t need to worry about whether or not your customers will see your marketing message when you’re using the Text Blast Wizard because most folks, especially those in your target audience, carry their smartphone with them at all times.
  • Cost-effective. Marketing isn’t cheap, especially if you’re using direct mail campaigns and you can’t always be sure your customers or potential customers will see it. The Text Blast Wizard provides cost-effective marketing and you can feel confident knowing your customers have seen your message.

The Text Blast Wizard isn’t the only SMS module you can take advantage of when it comes to using our health club management software. We also include a two-way SMS option as a great way to communicate directly with customers.

What is two-way SMS?

Our two-way SMS module gives your gym or health club employees the ability to text members directly through the Club Systems’ iPad / iPhone app. Members can respond directly to the text they’ve received, the employee that sent them and the chat history is all recorded. And, an email alert that a customer has responded to the message is sent too, just in case the employee that initiated the text isn’t logged into the app.

For more information on our Text Blast Wizard and two-way SMS, or to learn more about our health club software, call your sales representative or click here: Club Systems.