Millennials have immense buying power in today’s world, making gearing features towards them an effort worth your time. For gym and health club management, targeting millennials is even more important. About 45% of millennials exercise regularly, according to a Nielsen Global Consumer Exercise Trends Survey.
To get millennials in the door of your health club or gym, you will need to look at both the services you offer and your health club software system. Know these features that appeal to a millennial audience, and implement them in your facility as soon as possible.
Focus On Personalization And Customization
In any market, millennials look for authenticity and trust when choosing a brand. Essentially, they want a company that pays attention to their specific and unique needs. Consider personalizing your member account management software so that members can customize their gym experience. By letting customers pick and choose what classes or services they want to pay for, you’re more likely to get returning customers than by offering a one-size-fits-all gym subscription.
Create A Memorable Experience
Another thing millennials love is an experience, whether it’s in traveling, their dining choices, or in their fitness routine. According to a 2016 study by Harris Group, 72% of millennials prefer to spend money on an experience than on material things. Create programs that build experiences members will remember for weeks to come. This could include group cycle classes with engaging music, barre classes that stretch members’ abilities, or yoga classes that allow members to go at their own pace. By giving your millennial members an experience, they’ll also be more likely to tell their friends about it and direct more clients to your doors.
Have Great Digital Customer Service
Millennials grew up in the thick of the digital age, making a modern health club software system an extremely important feature to have. Members will be looking for any gym management software to ensure convenience, accessibility, and speed. The quality of their digital interactions with your facility will be of the utmost importance, as that’s how they will judge the overall quality of your business.
With so many options on the market, millennials can choose almost anywhere for their fitness needs. Make sure they choose your facility by staying up to date with experiences millennials want and having a modern health club software system.