Owning a gym can be a very lucrative business. However, gym owners must be aware of the reasons health clubs lose members. According to Finances Online, gyms lose 50% of new members within six months. A health club management system is essential for gym owners to identify and effectively address the common reasons health clubs see members drop off. We’ve outlined some of the most prominent causes for health club members leaving to help owners identify and address potential issues before they arise.
1. Poor Customer Service
The health club industry is highly competitive, and to stand out from the competition, gym owners must keep their customer service up to standard. This means that health club owners must strive to train staff on proper customer service etiquette. Any health club management system should be geared towards providing a positive experience. Poor customer service is a sure way to lose members, so gym owners must prioritize client happiness to maintain loyalty.
2. Lack of Variety
Gyms that offer limited options for their health club members run the risk of losing them. Owners should offer a variety of amenities and services to keep members engaged. For example, customized personal training sessions, group fitness classes, health and nutrition counseling, and spa services, are features that attract a variety of people. Health club management systems can be highly beneficial in tracking preferences so stakeholders can offer members what they want.
3. Non-Competitive Pricing
Some gyms lose members due to their pricing structure. Owners can utilize health club management systems to compare prices with health clubs in their area. If gym owners aren’t competitive, health-conscious clients may look elsewhere. Moreover, health club owners should offer different payment plans and discounts to make services more affordable.
4. Unsafe or Unsanitary
Gyms must make health and safety a priority. Health club management systems help gyms meet health and safety standards by giving members the ability to reach out for questions or concerns. Cleanliness, sanitation, and security are a must to meet customer expectations. When health clubs neglect such standards, members will notice and be discouraged from returning.
Like any business, no gym wants to see clients leave. Gym business owners need to identify the main causes of losing members. A management system can help stakeholders better understand how to optimize a gym for membership retention. If you’re looking for a reliable system for your gym, contact Club Systems today. From software to support services, our management system can help you retain and keep your members.