Owning a gym is a great way to combine a passion for physical fitness with making a living. However, as with any small business, it can take a decent amount of work from the owner to help it thrive. According to the U.S. Bureau of Labor Statistics, over the next 10 years, there will be a 23% increase in jobs within the fitness industry. With more people interested in the fitness industry, there are many different options for those looking for a gym. Here are some tips to help your gym save money and succeed.
#1 – Leasing Equipment
Leasing your equipment may be a smart way to get equipment without spending a lot of cash. It can also help you get a large amount of equipment faster than you might be able to afford to pay for it. Many sites online allow you to shop for lenders financing new equipment. Depending on how much you lease, you may be able to get a discount.
#2 – Incentives to Members
You can offer incentives to members already paying membership fees. For example, if they signed a contract to pay annually or monthly, you can offer them services that do not add any cost for you. These can include nutritional counseling, fitness evaluations, contests, and referral discounts.
#3 – Health Club Management System
Using a health club management system can save you money long term. A health club management system helps gyms manage schedules, facilities, and memberships. It can store member information, manage financial records, and other documentation. Using this system eliminates the need for hiring additional staff at your gym that you may need to handle these tasks.
#4 – Time Your Opening
You should pay attention to the trends in the area of your gym. There are usually peaks in membership, especially as summer approaches or the new year. You can also determine the most cost-efficient time to open the gym, such as when lower heating and cooling costs.
#5 – Marketing
Marketing is critical to success, but it does not have to be expensive. You can create your own website and social media accounts. Keep your followers and members updated on the gym activities through these accounts.
If you follow these five tips when it comes to your gym, you should save money and grow your business.