As more people have become interested in fitness and overall wellness, it’s an opportunity for gym owners to cater to current and prospective patrons. Thanks to software, there are billing systems for gyms, platforms for email newsletters, and tracking systems to make it easier to handle clients. It’s easier to use such software when you understand the type of gym-goers that you have. Let’s take a look at some of the most common categories of people who work out at gyms.
1. Fitness Fanatic
The fitness fanatic is a regular gym-goer you’ll likely see about five days a week. In some cases, they may even come twice a day. Thanks to tracking software, you can allow this gym-goer to easily visit your other gym locations in the area or other cities when they travel. You can also use your software to offer them discounts on athletic gear.
2. The Newbie
The newbie has put off going to the gym and is now attempting regular workouts for the first time. Therefore, this person may be intimidated and can easily stop going if they don’t feel they’re in a comfortable environment. Use your software billing systems for gyms to pay extra attention to people who’ve only been using your gym for 30 to 60 days or less. Track their visits and send friendly e-mail reminders to come back to the gym if they haven’t been in recently. You can also offer them discounts or even free personal training for the first week.
3. Active Retiree
According to the CDC, individuals aged 65 or older need at least 150 minutes a week of moderate activity, or 75 minutes a week of vigorous activity. So don’t be surprised if your popular gym is likely to see more active retirees coming regularly. You can cater to them by offering senior classes as well as discounted senior memberships. Thanks to member account membership management software, you can also give them incentives to refer other senior members.
4. The Bodybuilder
The bodybuilder is the extra buff patron who may be there more than once a day for several hours, much like the fitness fanatic. They usually stay in the weight room and may be working out for a competition. Cater to this professional by using your software to alert them to area competitions, supplement discounts, and partnership programs.
As you can see, you have different gym patrons to cater to and can use your software accordingly. Use relevant software to track membership, offer discounts, send relevant e-mail newsletters, and more. To learn more about billing systems for gyms, contact our team at Club Systems today.