4 Tips to Prep Your Gym for The New Year Surge

health club management system

It’s that time of the year again when gyms are flooded with new members looking to start their new-years resolutions. As a gym owner or manager, this is an exciting time of the year. These new members mean potential income. However, it can turn into an absolute nightmare if not planned properly. Here are some tips to get your gym ready for the new year’s surge.

1. Get That Equipment Ready

This is probably the most important thing you need to do. Before signing up, new members might want to check out your gym equipment, including treadmills, spin bikes, weight machines, and free weights. Unfortunately, if they don’t work properly or are broken, your potential recruits might be gone before they even get started! Get all the equipment checked by a professional for safety issues. Have them fixed immediately. If needed, get new equipment to replace the broken ones.

2. Have Plenty of Personal Trainers Available

A lot of people come to the gym looking to have a personal trainer to help them get started. Have enough high-quality trainers available so that potential new recruits don’t have issues finding one they like. Of course, having these trainers available will cost your gym more money than usual. But it will be more than worth it if they help bring in new members.

3. Prepare Marketing Collateral

Many new members will want to know about your gym’s offer before joining the gym, so have all the marketing collateral ready! Information on your monthly fees, contract terms, special offers are just some of the things that potential recruits might request. Make sure you have all this prepared and readily available.

4. Get a Health Club Management System

This is probably the most important tip. A health club management system will help you handle the new year surge much better than ever before. All your new members and their requests can be managed in one simple system. You can even create forms that can be sent directly to your trainers for them to fill out before the new member’s first training session.

In the United States, there are about 30,000 health clubs and gyms competing for new members. In this crowded market, it will be important to ensure your gym is ready for the new year’s surge, or you could miss out on a lot of potential new members. Call us today to learn how our health club management system can help your gym succeed in 2022.

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