Where once Americans may have only had one gym per town to choose from, now there is a wealth of gyms and health clubs available for those who want to stay fit. This is a great thing for people who wish to prioritize their health, but a bit more complex for the gyms themselves. What makes one gym more successful than others can be difficult to determine. But it certainly extends beyond the types of equipment offered by a gym, or the trainers who work there.
Health club management systems have made it easier than ever for gym managers to ascertain how many people attend their gyms, but that’s just the tip of the iceberg. The questions that need to be answered are why those people attend the gym, why they may leave, and what would make them commit to different levels of memberships. With that being said, let’s look into some of the things that gyms and health clubs can do to grow their clientele.
1. Offer A Wide Variety Of Memberships
Not everyone wants to go to the gym every day; some may only want to visit every month. For that matter, though the average monthly cost of a gym membership is $58, a lot of people find themselves unable to afford this cost. They may want to attend the gym more often, but they would be happy to attend on a more limited basis if they could afford it. Therefore, it’s beneficial to both this clientele and the gym itself if there are multiple membership tiers available.
For example, those who register with the lowest membership tier may only have access to certain types of equipment, or a limited number of workout days a month. A health club software system can help gyms manage these tiers. Through this kind of software, gyms can ensure that members are taking advantage of health club management systems. For that matter, online gym software can allow members to bump up their membership tiers individually if they test the gym and find it worth investing more money into. The lowest membership tier can be a gateway through which someone becomes “hooked” on the gym.
2. Make Memberships Easy To Manage Individually
In this same sense, health club management systems need to be accessible for gym members themselves. If you can go online and list your specific goals as you go to the gym, it will be easier for trainers to recommend different workout techniques and equipment. At the same time, the gym itself can glean information from these accounts and send coordinated marketing emails to members.
At times, it’s also important to note that members need to be able to pause their memberships due to financial stress. If they’re able to do so online, without the hassle and potential embarrassment of calling in to the gym to do so over the phone, they’ll potentially be more likely to reactivate the membership when they’re able.
3. Allow Members To Make Appointments Online
Appointments are especially important post-pandemic. Gym members will be more likely to take advantage of their memberships and maintain them if they’re able to make appointments with trainers or enroll in classes online. Health club management systems can allow gym members to essentially create their own gym schedules, allowing them to get the most out of their time while also avoiding crowds.
This kind of data can also allow gym owners to determine which classes and services are most popular. Therefore, both the members and the gym owners benefit.
4. Create A Review System
Another major benefit of working with these health club management systems is that members can more easily give feedback. They’re able to not only review the gyms publicly but perhaps rate new classes and training sessions after the fact. If trainers are working on a trial system, this can help gym managers decide whether or not to employ them for the long term.
The more gym membership systems are available online, the more the gym owners themselves can learn about what works and what doesn’t. Furthermore, this makes the gym more accessible for members, keeping them happier and ensuring that they will stick around for the long term.