According to statistics, up to 58 million people go to the gym every year. However, 67% of those who have gym memberships never use them.
For this reason, it can seem like a huge challenge to improve your gym’s business. However, by thinking in small steps rather than looking at the big picture, you can make big improvements to your business one achievement at a time. Consider the following steps you can take to help improve your gym’s business:
- Install a gym management system
Software for gym management is essential for your gym business. Like other client-centered services, you need to build a database for your members with each check-in ability. What’s more, a member account management software that monitors your members, employees, training sessions, billing, and other features can keep your business organized and ahead of the game.
- Improve customer service
It can be difficult to maintain good customer service when you’re busy coordinating appointments, signing up new members, and cleaning the gym. However, without good customer service, your business will suffer. When each member comes in, greet them with a smile and try to memorize their names. This tells your members that you’re friendly, welcoming, and that you value their presence.
- Take a look at what you’re offering
Your gym is a business, which means you need to evaluate your services like a business. If your membership rate is high, but you only offer so many classes and promotions, you may begin to see a drop in membership. Consider incorporating promotions or offers during specific holidays or including more classes. Additional retail offers such apparel or healthy snacks is another way to improve customer satisfaction.
- Improve your marketing tactics
To improve the number of people visiting your gym, consider your marketing tactics. If you don’t have a Facebook page or Twitter account, make one. Communicate with your members on social media with high-quality content and answer frequently asked questions.
It can be a challenge to kickstart your gym business when members aren’t motivated to hit the gym. By installing health club management software, you can help to make improvements to your gym business and monitor your members for better customer service. For more information on health club management software and how it can improve your business, contact Club Systems today.