It’s the beginning of the year, which means there are going to be a lot more gym sign-ups than usual. But no matter when customers sign up, it’s important your gym does its best to keep them there. Maintaining member retention at a gym can be surprisingly difficult, so here are a few tips to help you boost retention.
Listen to your members: One of the easiest ways to get your members to come to the gym more often is by asking them what they want out of their gym experience. You may have top-of-the-line equipment, but what if your members want more opportunities with personal trainers? You don’t really know what your customers want until you ask them. So send out a survey, ask people when they come in, or leave forms to fill out around the gym. This way, you can know exactly what your members want.
Offer incentives: Did you know that 67% of people who have gym memberships never actually go to the gym? A great way to encourage your members to make it to the gym regularly is by offering incentives. And incentives don’t have to be big either — something as simple as offering a free class to frequent members can encourage people to show up to the gym. You can even ask your members what kind of incentives would get them to the gym and act on those ideas. Either way, incentives are a simple way to inspire customers to go to the gym more frequently.
Use the right gym management software: No gym is complete without a proper health club software system. From processing payments to scheduling classes to managing memberships, a management system for gyms can be extremely beneficial. Both employees and members will enjoy the convenience a management system offers. Signing up for memberships and classes will be a breeze as will collecting and processing payments. If you’re looking for an easy way to run your gym smoothly, consider investing in a health club software system.
Even if you have tons of members signed up for the gym, it can be more difficult to actually get them to come in. So keep these tips in mind for an easy way to boost membership retention.