Your gym is growing — and you’re feeling the growing pains. What should your next steps be? Ask trusted people in your life for advice, think about where you want your business to be in the next five years, and take some solid steps to clarify your direction and cut down on extra tasks during your day. Consider these three tips to stay better organized and not get overwhelmed by your business’s big changes.
Send Out A Survey
There are certain expectations for the typical gym goer. For example, the increasingly important demographic for a gym membership is adults ages 20 to 64. But who actually goes to your gym? What do they want to see next from your facilities? To understand and cater to your customer base, send out a voluntary survey via email to all gym members. Have some paper copies posted conspicuously around the gym as well. Surveys give you a great idea of what next steps to take and what can be ignored for the time being.
Upgrade Your System
Any busy gym needs member account management software and easy check in software for gyms. A lot of quality fitness studio software includes these features and more, such as billing, class scheduling, and contacting personal trainers. You can even use fitness studio software to make calendar management and tiny day-to-day annoyances easier.
Hire Or Promote A Manager
Health club management covers a lot of bases. Organizing finances, getting new customers, ordering equipment, hiring new trainers and employees… the bigger your facility gets, the more your ambitions can quickly become too much for you to handle as the head honcho. Promote a trustworthy employee or make a new hire to help cover some management tasks that you don’t mind taking off your plate. If you designate coordinators for big projects like class scheduling, payroll, or ordering new equipment, you can focus on the projects you want to focus on.
You should be able to enjoy your business growing. Spread out tasks and invest in time-saving tools and you’ll be well on your way to welcoming more members.