According to Glofox, on average, someone with a gym membership will go to the gym twice a week. It’s important that each time your members enter your gym, they have the best experience possible. Here are some health club management tips to improve the member experience at your gym.
Improve Hygiene and Safety
Safety and hygiene are some of the most integral factors contributing to member experience. To change customer behavior and priorities, you must invest a lot in health and hygiene. As such, you should create and implement a sanitation and cleaning plan. If you are unsure where to start, you can check out your local government guidelines. Your team should fully understand what needs to be disinfected. Some things to do include sanitizing, disinfecting, sterilizing, and cleaning. It may also be necessary to remove certain high-touch points. A more contactless experience is generally better for a space that serves a lot of people.
Ask for Feedback
The best way to know what’s happening with your members is to ask for feedback. You will find that your regular members are a good source of information. Your feedback should be focused on key points along the customer journey. For instance, you can ask questions after a member has completed the onboarding process, following a visit to the gym, after completing a session, or after buying something from your fitness brand. You can also set up a referral program. This will enable you to evaluate member satisfaction indirectly. Please keep in mind that information gathering should be an ongoing process. Once you get the information from your existing customers, you can use it to adjust your offering, which is a great way to improve the member experience.
Make Data-Driven Decisions
Data is almost everywhere. One of the keys to improving your member experience is making data-driven decisions. You can make use of data points to evaluate the parts of your gym that are successful and what needs to improve. The data will also show you what you need to remove. One of the best ways to get real-time data is to use membership software. This will help you improve your membership experience and lead to better profits.
These are some of the things you can do to improve the member experience at your gym. When running a gym, you should keep in mind that your members are your bread and butter. As such, it’s crucial to ensure they have the best experience at the gym. Investing in health club management will help you improve your member experience, and this will grow your business. If you’re looking for a reliable system, contact Club Systems today!