4 Ways Customized Membership Plans Can Increase Your Gym’s Retention

management system for gyms

It can be hard for a gym to retain its members. According to Finances Online, gyms typically lose 50% of their new sign-ups within six months. How can you keep your members interested in your gym for the long term? One excellent strategy is to use a management system for gyms and design customized memberships. Here are three ways this can benefit your business.

1. Reach Different Groups

The best thing about customized memberships is that you can provide many different offerings. For example, let’s say that you have someone who doesn’t want to commit to a long-term membership. That’s fine; you can provide them with a pay-as-you-go plan. That way, they just pay each time that they come to your gym. You can also have a basic plan where people can just work out and a more advanced one where they can access extra benefits like personal trainers.

Another example is to set up plans for families. That way, you can help even more people get healthy. Are you located near a lot of businesses? You can also create a corporate membership tier. No matter what someone is looking for in a gym, you can create the ideal option for their needs with the right management system for gyms.

2. Increase Referrals

People like having choices, and this applies to gym memberships as well. If you offer customized memberships, then chances are good that members are going to tell other people about how much they love your gym. This can be a highly effective way to drive in more traffic and boost your revenue.

3. Retain More Members

Many people are watching their budgets closely nowadays. As a result, they’re cutting things that they don’t use much. If you have a well-managed gym with customized plans, members will thoroughly enjoy your services and be much less likely to cancel. It also helps to offer affordable membership prices.

Are you looking for a management system for gyms that can help you retain your members? If so, look no further than Club Systems — our system runs everything from billing to POS to sign-ins. Best of all, you can do all of it from an app. Contact us today to learn more. We look forward to helping your gym reach new heights!

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