Create a Habit

It’s a New Year, which means everyone is making their New Year’s Resolutions, but what if you did something different? Resolutions are easy to break, so instead create a habit. Habits become a part of you and keep you consistent at running a health club. Habits can be the main drivers that determine your success Read More

Now Is Your Chance to Gain New Members

It’s getting colder, people are staying out of the gym and starting to bundle up for the winter time. Don’t worry… New Year’s resolutions are right around the corner. Brace yourselves! But, what are you doing to help encourage potential members to sign-up before the big fitness resolutions rush? Now is your chance to gain Read More

Influence Your Community

What’s your goal for your company’s influence within your community? Is that goal big enough? Health clubs can have the biggest influence within their communities. Your value can often be underestimated. Yet, there is nothing to underestimate about the imprint clubs have on their clients. Your influence should be at the center of your business. Read More

How to Upkeep Your Health Club

Would you go to a gym that has shaky workout stations, broken treadmills or wobbly benches? No? Neither would your potential clients. Health club owners know the importance of having to upkeep their club. Sales can diminish due to mechanical problems, dirty equipment and bad customer service. Improper upkeep can be a costly exercise. Here Read More

Don’t Get Stuck In the Commodity Business

What method of marketing will be more effective than your website, referrals, direct mailing or advertising? It’s the difference between you and your competition. It’s the competitive advantages that your gym offers and others don’t. The most dominant marketing strategy will have little to do with promotions, websites, direct mailings, referrals or even the occasional Read More

Increase Your Gyms Efficiency

Get your clients feedback to increase your gyms efficiency and improve your earnings. Sometimes the best way to get new clients is by asking your current and loyal clients what they think about your business. Ask them to fill out a survey and get their input on how to improve your business. Ask them questions Read More

Making Important Decisions

Making important decisions regarding your health club business can be stressful. But it has to be done in order to get ahead of the game and get results. Here are five recommendations we put together on making the right business decisions. Know your company. Collect all of your critical business reports and information that affects Read More

Developing Productivity

Developing productivity is essential for any business. Why? Because when you increase productivity then you usually increase revenue as well, and everyone loves revenue. In order to achieve a revenue increase your productivity needs to be efficient. It can be tricky, tough and annoying, but your hard work will not be in vain. Every business Read More

Effectively Lead

Clubs continue to grow larger and so does the workload. According to IHRSA, 54.1 million Americans belonged to at least one of the 34,460 health clubs nationwide in 2014.  For club owners that means bigger budgets, tougher problems, more customers and so on… With more responsibilities you’ll need to rely on employees, volunteers and vendors Read More

Change Things Up in 2016

Did you spend a lot of time doing frivolous things in 2015? Do you feel like you could have improved your gym, but missed the opportunity? If you answered “yes” to one of those questions then you might want to consider making a change in 2016. Here are some tips on how to change things Read More