Now Is Your Chance to Gain New Members

It’s getting colder, people are staying out of the gym and starting to bundle up for the winter time. Don’t worry… New Year’s resolutions are right around the corner. Brace yourselves! But, what are you doing to help encourage potential members to sign-up before the big fitness resolutions rush? Now is your chance to gain Read More

Influence Your Community

What’s your goal for your company’s influence within your community? Is that goal big enough? Health clubs can have the biggest influence within their communities. Your value can often be underestimated. Yet, there is nothing to underestimate about the imprint clubs have on their clients. Your influence should be at the center of your business. Read More

Don’t Get Stuck In the Commodity Business

What method of marketing will be more effective than your website, referrals, direct mailing or advertising? It’s the difference between you and your competition. It’s the competitive advantages that your gym offers and others don’t. The most dominant marketing strategy will have little to do with promotions, websites, direct mailings, referrals or even the occasional Read More

Increase Your Gyms Efficiency

Get your clients feedback to increase your gyms efficiency and improve your earnings. Sometimes the best way to get new clients is by asking your current and loyal clients what they think about your business. Ask them to fill out a survey and get their input on how to improve your business. Ask them questions Read More

Effectively Lead

Clubs continue to grow larger and so does the workload. According to IHRSA, 54.1 million Americans belonged to at least one of the 34,460 health clubs nationwide in 2014.  For club owners that means bigger budgets, tougher problems, more customers and so on… With more responsibilities you’ll need to rely on employees, volunteers and vendors Read More

Change Things Up in 2016

Did you spend a lot of time doing frivolous things in 2015? Do you feel like you could have improved your gym, but missed the opportunity? If you answered “yes” to one of those questions then you might want to consider making a change in 2016. Here are some tips on how to change things Read More

Turn New Members into Lasting Clients

Each year the #1 New Year’s resolution for Americans is to… lose weight. This results in a huge increase for health club memberships. Then a couple months later your new members start to become lethargic and not wanting to attend the club. That usually leads to new members wanting to cancel their memberships and health Read More

Increase Business with Promotions

2016 is just a few weeks away and fitness resolutions will be on the rise…will your business be ready to bring in new clients? This is the easiest time of year to bring in new clients to your gym!  Prospective leads are ready to devote themselves to getting “FIT”, at least for the first month Read More

Increase Revenue by Adding Services

Low attendance is a major issue for gym owners, as well as, prospects visiting your gym one time, but deciding to not buy your gym membership. One common reason this can happen is that your gym might not offer enough services for customers. Offering services other than the regular fitness equipment can increase foot-traffic and Read More