How to Upkeep Your Health Club

Would you go to a gym that has shaky workout stations, broken treadmills or wobbly benches? No? Neither would your potential clients. Health club owners know the importance of having to upkeep their club. Sales can diminish due to mechanical problems, dirty equipment and bad customer service. Improper upkeep can be a costly exercise. Here Read More

Don’t Get Stuck In the Commodity Business

What method of marketing will be more effective than your website, referrals, direct mailing or advertising? It’s the difference between you and your competition. It’s the competitive advantages that your gym offers and others don’t. The most dominant marketing strategy will have little to do with promotions, websites, direct mailings, referrals or even the occasional Read More

Change Things Up in 2016

Did you spend a lot of time doing frivolous things in 2015? Do you feel like you could have improved your gym, but missed the opportunity? If you answered “yes” to one of those questions then you might want to consider making a change in 2016. Here are some tips on how to change things Read More