Every year new gym owners are jumping head first into starting their small business. These gym owners have barely gained experience in running a business prior to opening their gym. Rather, they only have experience with group classes or personal training. This lack of experience can become a rude awakening when you’re in the thick of starting a new business.
Here’s a tip, owning a gym is not only about training, it’s about selling. If you’re spending all your time on the gym floor then you are not going to attract prospective members. Sure, your well-trained clients may refer one or two of their friends, but how far will that network actually go? If you want new members then you need to market your business.
Here are 3 simple ways to market your club:
- Prospecting potential clients (phone calls, emails)
- Email Newsletter Blast
- Give Out Free Trial Membership Passes
These are only several ideas that can potential set you up for success. So why aren’t more owners thinking this way? Most of the time, it’s because the owner just does not understand or is not interested in marketing. They fail to realize that owning a gym is not just about training, but about selling yourself. Owners need to brand themselves and promote their clubs image.
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