What should you do if your gym’s business is slow during the summer months? Many gym’s struggle with a slower season of client’s during the summer, so you are not alone. Look for ways to continue earning extra cash during this slow season.
Our best advice is to consider offering financial incentives to increase foot traffic this summer. Don’t just dive in with a huge price-cut discount across the board; instead, think about some of the following options:
Discount Certain Products or Services: Test the market with a limited-time discount (say, for the month of July) on one of your services. Promote your offer to a select group of your email list, perhaps those prospects who recently showed interest in your gym. Monitor the results. If the offer works, then consider extending to a larger email list or mail out fliers throughout your community.
Package Promotions: Offer a discount if customers buy more than one product or service. For example, buy a gym membership and add a family member for half-price.
Off-Peak Specials: Many people have more flexible schedules during the summer months (mainly teachers and students). Consider ways to draw people in during your off-peak hours, such as teacher discounts, a student’s mid-morning boot camp or bring a friend for half-off or other incentives.
Grab some extra summer cash by using Club Systems Monthly Dues Processing. We can help you lower your merchant rates, software fees and collect extra money!