How you choose to market your gym can really make a difference in terms of how many guests you get through the door. But if you’re not careful, you could make some major marketing mistakes. They’re easily made, but also easily avoidable. Here are a few common mistakes to stay away from.
You Don’t Know Your Client
You may know Joan who comes in every Monday, Wednesday, and Friday morning to spend an hour on the elliptical. And while it’s great that you physically know your clients, who are you trying to target in terms of marketing? If you don’t know the answer to that you may be setting yourself up for failure. Figure out your target audience and decide how you’re going to market your gym to them. Are they in their 20s? If they are, you might want to create ads on Snapchat or make sponsored posts on Instagram. Fun fact: the largest gym-going demographic is adults ages 20 to 64. Think about which platform your client uses the most and utilize it.
You Don’t Want to Invest
While money may be a sign of success, you actually need to do something with it once you have it. And what better thing to do with your money than invest in your dream? The reality of success is that you’re not going to get very far just by using word of mouth to promote your company. If you don’t think you can put as little as $5 down a day for paid marketing, you’re not going to see much of a return on your investment. There are so many other gyms out there that your potential client could choose over yours. Make your gym stand out by spending a few dollars here and there.
You should also invest in a health club management software. This health club software will help keep all of your existing client information in one place. Plus, it can help you reach out to your current members and offer them a deal for bringing new people in the door. That can easily be done right through the gym management system.
You Only Rely on Facebook Ads
Facebook may seem like the easiest place to advertise, but it’s not the only platform you should use. Once you’ve mastered the skills of social media advertising, you can use other tools like Google, Pinterest, Twitter, Snapchat, and Instagram. There are so many options out there and you might even find a platform you like better than Facebook.
Marketing will help you get the most out of your business. But if you don’t do it correctly, everything could fall apart. Don’t only rely on Facebook, be prepared to spend a few dollars, and determine your clientele.