Fourth of July is always a HUGE holiday no matter where you are at in the USA. What’s even better for your business is that July 4th falls on a Saturday in 2015. So, how will you market effectively to gain new members on Independence Day?
This July 4th holiday will bring multiple opportunities for you to market and increase your sales at the gym. Think about items, packages, or deals that you could promote and sell. Even better…think about who you can partner with to promote and sell these ideas, such as a local nutrition store or personal trainer.
Below are a few examples for promotions you can offer the week before 4th of July to gain new members:
• Free workouts to members of the military, veterans, Fire Fighters & Police Officers
• Host a free aerobics, yoga, or Zumba class for the wives of the above.
• Discounted membership to your community
• Host a free Independence Day style boot camp
• Run special discounts at your gym store
• Raffle off a special prize or prizes
When you’re getting more potential members into your gym this 4th of July, Club Systems’ Prospect Module can help you track their information. Set-up tours and schedule how and when you’ll contact them.
Give us a call and let us show you firsthand how easy it can be…
Call Today! 1-800-227-6194 or visit our contact page.