It’s often the little details that customers recall even more than the product they purchased or the service they received. Little details, makes the customer feel good about not only making a purchase, but making the purchase from you, is a significant part of the overall customer experience.
From a recent article in Forbes Magazine by Micah Soloman, expert in customer service, says:
Don’t just be good—be memorably good.
If you don’t create a memorable experience for your customers, your story won’t spread. Customer service is indeed the new marketing, or at least it is an incredibly powerful support that makes your marketing resonate by matching it with the truth of your business.
So don’t only be nice; be nice in a memorable way. Extra nice, quickly nice, authentically nice, even quirkily nice… you get the idea.
Learn to apologize.
Things will go wrong. (Things will go right and yet customers will perceive them to be wrong–it’s the same thing.) Prepare for this, emotionally as well as operationally.
Call Club Systems today and we’ll show you how we can help your club excel.
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